MusicFloss is a digital music store that I founded in 2006. It was home to thousands of musicians, and millions of fans streamed and downloaded MP3s. The platform also hosted exclusive music from highly acclaimed artists, including grammy nominated, Pretty Lights.
It was known for its artist friendly tools and next level customer support. Bands earned more per sale on MusicFloss than on competing services by a significant margin. MusicFloss was built by musician developers and was one of the first platforms to utilize Ruby on Rails and build iPhone apps.
At the heart of MusicFloss was the digital music store. Fans directly streamed, purchased, and downloaded millions of tracks with our robust e-commerce system. By incorporating micropayment processing, we were able to get as much money as possible back into artists’ pockets.
The CMS was built entirely from the ground up, and gave artists an easy way to publish their music, tour dates, media, and news. Musicians could manage their albums and sales directly through the CMS without having to go through a third party distributor.
Similar to Squarespace, our advanced WYSIWYG site builder empowered bands to build beautiful websites without needing to know how to code or be professional designers. Artists could have their websites published within minutes.
Every artist had a profile where users could write public messages, follow bands, and communicate via private message. These tools helped convert sales since the music store was baked right into the social experience.
MusicFloss’ powerful widget gave users an easy way to stream and buy music on external websites. Many bands used this on their band sites and Myspace pages, where stores didn’t exist.
We created personalized iPhone apps for bands that they could show off to their fans. Prior to MusicFloss, custom iPhone apps were only accessible to big name artists. All the content in the iPhone apps synced seamlessly with the MusicFloss CMS.
The record label management system gave record labels a portal where they could easily manage content in one central place. They also had access to special analytics and payment tools for running their label.
Bands utilized the PR feature to send out “Electronic Press Kits” to media outlets. This gave the press one-click access to downloadable MP3s, photos, tour dates, and band biographies. A separate invite only portal gave media outlets an easy way to discover music and access content for free.